Olá,
Tudo bem? Você deve estar acostumados com rankings disso e daquilo. As melhores empresas para se trabalhar. As empresas de maior reputação. As 50 de maior crescimento. As maiores e melhores de Exame. A Revista Amanhã apresentou nessa quarta feira em Porto Alegre as 30 empresas mais inovadoras do Sul. Em tempos de crise é importante analisarmos as "mais inovadoras".
Algumas questões interessantes para destacarmos:
1) Diferentes setores: O ranking apresenta desde empresas de de alta tecnologia como a Datasul até prestadores de serviços como a Puras do Brasil.
2) Inovação não é só de produto: O ranking deixa claro algo que temos defendido sempre. Inovação não trata apenas de produto. Essa é uma visão míope que alguns especialistas e gestores seguem defendendo. Inovação é trazer o novo que gera resultados. O ranking traz empresas nas quais não há inovação no produto.
Além da premiação das mais inovadores houve um painél sobre inovação com gestores de empresas como O Boticário, Intecnial e Embraco. Interessante notar o crescimento do conceito de INOVAÇÃO ABERTA. As 3 empresas do painél destacaram seus relacionamentos com terceiros nos mais variados estágios da cadeia de valor da inovação.
Por fim o cientista Fabio Gandour da IBM discorreu sobre inovação.
Para nós as MAIS INOVADORAS são aqueles que inovam, inovam e inovam. Que tornam a inovação um processo estruturado e gerenciado.
Abs
Max
27 comentários:
A ULBRA ser a terceira colocada fica dificil de acreditar nesse ranking... Precisam rever os criterios...
Olhando como consumidor, meu ranking seria: 1. Boticário, 2. Whirpool e 3. Grendene.
Esse seria o meu ranking, o do ponto de vista do consumidor...
Alguém pode me explicar o porque de tantas universidades no ranking? Por que a UFRGS UFSC e UFPR nao aparecem no ranking?
Roger,
nem sempre a inovação trata de questões que o cliente percebe! As vezes é melhor adotar uma postura de analista de mercado do que de consumidor
Pedro Campos,
Tem razão, algumas inovações mais internas, tipo de processo, nós consumidores não percebemos. Poderia haver uma parte do ranking que fosse escolhido pelos consumidores, talvez uma categoria aberta a votação do publico.
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